How We Work

Where Do We Start?

Initial Meeting

First let’s get to know each other and establish your business goals

Proposal

We’ll outline exactly what we will do and how – nice and straightforward

Agreement

If you’re happy with our proposal, you’re ready to give us the green light

Kick-Off

Send us current materials and assets so we can get straight to work

Our Approach

STEP ONE: THE CUSTOMER

It might seem obvious but how many businesses don’t seem to actually clarify who it is they are looking to work with. Guroo will help you to understand who your ideal customer is, where to find them and how to keep track of them all.

DEFINE

Establish clear customer segments using key demographics and characteristics to focus your marketing strategy.

FIND

Identify the best tools to research your customers and how to use them to enhance your targeting and positioning.

UNDERSTAND

Discover the vital role of analytics for tracking marketing performance and customer behaviour and how to use the relevant insights to make your marketing more efficient.

TRACK

Learn how to centralise your customer data and harness the powerful tools of a customer relationship management system (CRM). 

Our Approach

STEP TWO

Your customers are people too and their purchasing decisions are driven by a cause. Discover what really matters to your customer, their wants and needs and why you should care.

PREFERENCES

Ensure your marketing is relatable by finding out what your customers are interested in and what they’re talking about.

NEEDS

Understand the complex combination of needs and wants that drive your customers to search for and select you and your product or service.  

MOTIVATIONS

Discover how guroo has applied Motivational Maps®, originally designed for employee engagement, to connect with your audience.

ALIGNMENT

Your culture is important, but what role should this play in your marketing strategy and messaging and why should you customers care?

Our Approach

STEP THREE: THE CHANNEL

Once you understand your customer, you can match your products and services to help them achieve their goals. Develop the messages and the content that engages customers and compels them to act.

show them

Access the tips and tools to ensure your brand identify is professional, consistent and engaging.

teach them

Create content that offers real value to your audience, encouraging them to reach out for more.

reassure them

Make sure your customers know exactly what you will offer them and why they should trust you. 

explain to them

Ensure your internal processes are quick and easy so customers know exactly what you need them to do.

Our Approach

STEP FOUR: THE CHANNEL

There are so many different ways to reach your audience and they’re constantly evolving. Maximise your investment by focusing on the channels that will help you reach the right audience.

social MEDIA

Make your social media work for you, without it taking over your life and your business.

face to face

From networking to trade shows, why meeting your audience face to face is still important in a digital world.

email marketing

Discover how email marketing can support your business growth whilst maintaining engagement with a personalised approach.

bigger budget

If you’ve got a little bit extra stashed away and are looking to make a little investment, see which paid-for options could work for you.

Our Commitment to You

Authentic

Representing the personality and values of your brand

Aligned

Strategies designed to fit your overall business goals

Accountable

Analysis to help you keep track of your investment

Accessible

We strive to always be there for you when you need us

Authoritative

Qualified marketers with extensive experience

Interested?

Get in touch today for an informal chat to see how we can best support you and your business!

Contact Us